Übersetzung für 'brand' im kostenlosen Englisch-Deutsch Wörterbuch und viele weitere Deutsch-Übersetzungen. He has his own brand of humour/humor. ○. a mark on cattle etc to show who owns them. Lernen Sie die Übersetzung für 'brand' in LEOs Englisch ⇔ Deutsch Wörterbuch. Mit Flexionstabellen der verschiedenen Fälle und Zeiten ✓ Aussprache und.
Übersetzung für "der Brand" im EnglischÜbersetzung für 'brand' im kostenlosen Englisch-Deutsch Wörterbuch und viele weitere Deutsch-Übersetzungen. Englisch-Deutsch-Übersetzungen für brand im Online-Wörterbuch bigmikeblog.com (Deutschwörterbuch). Deutsche Übersetzung von "brand" | Der offizielle Collins Englisch-Deutsch Wörterbuch online. Über Deutsche Übersetzungen von Englische Wörtern.
Brand Englisch Test your vocabulary with our fun image quizzes VideoTop 10 British Brands That Took Over The World It's the same with brands: the more massive a brand, the more baggage it has, the more force is needed to change its positioning. Das ist das Gleiche wie bei Marken Je größer der Markenname, je mehr Gewicht er hat, desto mehr Kraft wird benötigt um die Position zu verändern. brand Substantiv (Plural: brands) —. Marke f (Plural: Marken) This is one of the cheaper brands the supermarket offers. — Das ist eine der billigeren Marken, welche der Supermarkt bietet. Our company owns some strong brands. — Unser Unternehmen besitzt ein paar starke Marken. seltener. Der Brand wurde gelöscht, also gibt es keinen Grund zur Sorge. — The fire has been extinguished, so there is no reason for alarm. The fire has been extinguished, so there is no reason for alarm. Current Anthropology. In the European Middle Ages, heraldry developed a language of visual symbolism which would feed into the evolution of branding,  and with the rise of the merchant 's guilds the Arcademuseum Seligenstadt of marks resurfaced and was applied to specific types of goods. Subbranding is used by certain multiproduct branding companies. Multibranding is used in an assortment of ways with selected companies grouping their brands based on price-quality segments. They utilize a multiproduct branding Book Of The Dead Game by way of soup line extensions. Englisch Wörterbücher. Bitte versuchen Sie es erneut. Gehen Sie zu Ihren Wortlisten.
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Magie Merkur Spiele - Beispiele aus dem PONS Wörterbuch (redaktionell geprüft)Diese Beispiele können umgangssprachliche Wörter, die auf der Grundlage Ihrer Suchergebnis enthalten. The search engine giant is not only the world’s biggest brand, it is also the first brand worth $ billion. A report from the market research firm Millward Brown shows Google has kept its position as the world’s most powerful brand. It valued the company at $ billion. 1 (Substantiv) in the sense of trademark. Definition. a particular product or a characteristic that identifies a particular producer. a supermarket's own brand. Synonyme. trademark. logo. The letter bore no company name or logo. brand name. Brand Eins: Last post 06 Mar 11, I came across this "Wirtschaftsmagazin" online and wondered two things: 1. Is the "Brand" s 11 Replies: brand - Brand: Last post 13 Feb 05, Kann man "Brand" im Sinne von Handelsmarke eigentlich auch im Deutschen verwenden? Ich habe 0 Replies: curious brand names: Last post 11 Mar 16, 1. kind, grade, or make, as indicated by a stamp, trademark, or the like: the best brand of coffee. 2. a mark made by burning or otherwise, to indicate kind, grade, make, ownership, etc. 3. a mark formerly put upon criminals with a hot iron. 4. any mark of disgrace; stigma. 5. branding iron. A brand name. ‘the firm will market computer software under its own brand’ More example sentences ‘it takes a long A particular identity or image regarded as an asset. ‘you can still invent your own career, be your own brand’ More A particular type or kind of something. ‘they.
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Get our free widgets. Add the power of Cambridge Dictionary to your website using our free search box widgets. Dictionary apps. Similarly, Macy's , a mid-range chain of department stores offers a wide catalogue of private brands exclusive to their stores, from brands such as First Impressions which supply newborn and infant clothing, Hotel Collection which supply luxury linens and mattresses, and Tasso Elba which supply European inspired menswear.
They use private branding strategy to specifically target consumer markets. Mixed branding strategy is where a firm markets products under its own name s and that of a reseller because the segment attracted to the reseller is different from its own market.
For example, Elizabeth Arden, Inc. The company sells its Elizabeth Arden brand through department stores and line of skin care products at Walmart with the "skin simple" brand name.
Companies such as Whirlpool , Del Monte , and Dial produce private brands of home appliances, pet foods, and soap, correspondingly.
Other examples of mixed branding strategy include Michelin , Epson , Microsoft , Gillette , and Toyota. Michelin, one of the largest tire manufacturers allowed Sears , an American retail chain to place their brand name on the tires.
Microsoft, a multinational technology company is seriously regarded as a corporate technology brand but it sells its versatile home entertainment hub under the brand Xbox to better align with the new and crazy identity.
Gillette catered to females with Gillette for Women which has now become known as Venus. The launch of Venus was conducted in order to fulfil the feminine market of the previously dominating masculine razor industry.
Similarly, Toyota, an automobile manufacturer used mixed branding. In the U. But Toyota sought out to fulfil a higher end, expensive market segment, thus they created Lexus , the luxury vehicle division of premium cars.
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all.
In the book No Logo , Naomi Klein describes attitude branding as a "fetish strategy". A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it's the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you're drinking really matters.
Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. Brands whose value to consumers comes primarily from having identity value are said to be "identity brands".
Some of these brands have such a strong identity that they become more or less cultural icons which makes them "iconic brands". Examples are: Apple , Nike , and Harley-Davidson.
Many iconic brands include almost ritual-like behaviour in purchasing or consuming the products. Schaefer and Kuehlwein propose the following 'Ueber-Branding' principles.
They derived them from studying successful modern Prestige brands and what elevates them above mass competitors and beyond considerations of performance and price alone in the minds of consumers: .
Recently, a number of companies have successfully pursued "no-brand" strategies by creating packaging that imitates generic brand simplicity.
Although there is a distinct Muji brand, Muji products are not branded. This no-brand strategy means that little is spent on advertisement or classical marketing and Muji's success is attributed to the word-of-mouth, simple shopping experience and the anti-brand movement.
It was simply recognized by the color of the cap of this cleaning products company. In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right.
The most frequently quoted example is Intel , which positions itself in the PC market with the slogan and sticker " Intel Inside ".
The existing strong brand name can be used as a vehicle for new or modified products; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories , home textile, home decor , luggage , sun- glasses, furniture, hotels, etc.
Mars extended its brand to ice cream, Caterpillar to shoes and watches, Michelin to a restaurant guide, Adidas and Puma to personal hygiene.
Dunlop extended its brand from tires to other rubber products such as shoes, golf balls, tennis racquets, and adhesives. Frequently, the product is no different from what else is on the market, except a brand name marking.
Brand is product identity. There is a difference between brand extension and line extension. A line extension is when a current brand name is used to enter a new market segment in the existing product class, with new varieties or flavors or sizes.
When Coca-Cola launched "Diet Coke" and "Cherry Coke", they stayed within the originating product category: non-alcoholic carbonated beverages.
The risk of over-extension is brand dilution where the brand loses its brand associations with a market segment, product area, or quality, price or cachet.
In The Better Mousetrap: Brand Invention in a Media Democracy , author and brand strategist Simon Pont posits that social media brands may be the most evolved version of the brand form, because they focus not on themselves but on their users.
In so doing, social media brands are arguably more charismatic, in that consumers are compelled to spend time with them, because the time spent is in the meeting of fundamental human drivers related to belonging and individualism.
They allow us to be, to hold a mirror up to ourselves, and it is clear. We like what we see. Alternatively, in a market that is fragmented amongst a number of brands a supplier can choose deliberately to launch totally new brands in apparent competition with its own existing strong brand and often with identical product characteristics ; simply to soak up some of the shares of the market which will, in any case, go to minor brands.
The rationale is that having 3 out of 12 brands in such a market will give a greater overall share than having 1 out of 10 even if much of the share of these new brands is taken from the existing one.
In its most extreme manifestation, a supplier pioneering a new market which it believes will be particularly attractive may choose immediately to launch a second brand in competition with its first, in order to pre-empt others entering the market.
This strategy is widely known as a multi-brand strategy. Individual brand names naturally allow greater flexibility by permitting a variety of different products, of differing quality, to be sold without confusing the consumer's perception of what business the company is in or diluting higher quality products.
This also increases the total number of "facings" it receives on supermarket shelves. Sara Lee , on the other hand, uses the approach to keep the very different parts of the business separate—from Sara Lee cakes through Kiwi polishes to L'Eggs pantyhose.
In the hotel business, Marriott uses the name Fairfield Inns for its budget chain and Choice Hotels uses Rodeway for its own cheaper hotels.
Cannibalization is a particular challenge with a multi-brand strategy approach, in which the new brand takes business away from an established one which the organization also owns.
This may be acceptable indeed to be expected if there is a net gain overall. Alternatively, it may be the price the organization is willing to pay for shifting its position in the market; the new product being one stage in this process.
Private label brands, also called own brands , or store brands have become popular. A relatively recent innovation in retailing is the introduction of designer private labels.
Designer-private labels involve a collaborative contract between a well-known fashion designer and a retailer.
Both retailer and designer collaborate to design goods with popular appeal pitched at price points that fit the consumer's budget.
For retail outlets, these types of collaborations give them greater control over the design process as well as access to exclusive store brands that can potentially drive store traffic.
With the development of the brand, Branding is no longer limited to a product or service. Most NGOs and non-profit organizations carry their brand as a fundraising tool.
The purpose of most NGOs is to leave a social impact so their brand becomes associated with specific social life matters. Organizational brands have well-determined brand guidelines and logo variables.
These are brands that are created by "the public" for the business, which is opposite to the traditional method where the business creates a brand.
Many businesses have started to use elements of personalisation in their branding strategies, offering the client or consumer the ability to choose from various brand options or have direct control over the brand.
Examples of this include the ShareACoke campaign by Coca-Cola [ citation needed ] which printed people's names and place names on their bottles encouraging people.
Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries closely related to place branding.
Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasise their distinctive characteristics.
The branding and image of a nation-state "and the successful transference of this image to its exports — is just as important as what they actually produce and sell.
Destination branding is the work of cities, states, and other localities to promote the location to tourists and drive additional revenues into a tax base.
These activities are often undertaken by governments, but can also result from the work of community associations. The Destination Marketing Association International is the industry leading organization.
Intellectual property infringements , in particular counterfeiting , can affect consumer trust and ultimately damage brand equity. Brand protection is the set of preventive, monitoring and reactive measures taken by brand owners to eliminate, reduce or mitigate these infringements and their effect.
A doppelgänger brand image or "DBI" is a disparaging image or story about a brand that it circulated in popular culture. DBI targets tend to be widely known and recognizable brands.
The purpose of DBIs is to undermine the positive brand meanings the brand owners are trying to instill through their marketing activities.
The term stems from the combination of the German words doppel double and gänger walker. Doppelgänger brands are typically created by individuals or groups to express criticism of a brand and its perceived values, through a form of parody, and are typically unflattering in nature.
Due to the ability of Doppelgänger brands to rapidly propagate virally through digital media channels, they can represent a real threat to the equity of the target brand.
Sometimes the target organization is forced to address the root concern or to re-position the brand in a way that defuses the criticism. In the article "Emotional Branding and the Strategic Value of the Doppelgänger Brand Image", Thompson, Rindfleisch, and Arsel suggest that a doppelgänger brand image can be a benefit to a brand if taken as an early warning sign that the brand is losing emotional authenticity with its market.
From Wikipedia, the free encyclopedia. Identification for a good or service. For other uses, see Brand disambiguation. For other uses, see Marque disambiguation.
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Key concepts. Promotional content. Promotional media. Behavioral targeting Brand ambassador Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Product demonstration Promotional merchandise Visual merchandising Web banner Word-of-mouth.
Market research Marketing research Mystery shopping. Extension Image Implementation Rebranding. Further information: Trademark and Trademark symbol. Main article: Brand awareness.
Further information: Advertising management , Integrated marketing communications , Marketing communications , and Promotion marketing.
Main article: Corporate identity. Further information: Brand management. Main article: Individual branding.
Main article: Challenger brand. Main article: Product line extension. This section does not cite any sources. Please help improve this section by adding citations to reliable sources.
July Learn how and when to remove this template message. Main article: Brand extension. Main article: Co-branding. Main article: Fighter brand.
Main article: Store brand. Further information: Derived demand. Further information: brand extension. This section needs additional citations for verification.
February Learn how and when to remove this template message. Further information: Private label. Main article: Personal branding.
Main article: Employer branding. Further information: Place branding. Main article: Brand protection.
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DE brandmarken. DE einbrennen. More information. Brand also: Beschuss , Feuer. Fight the fire in the winter and not in the summer, when it is already raging.
You may have guessed by now, I did not light myself on fire. I find it incredible that such large areas can catch fire without it being possible to put out the blaze.
We embody the spirit of the Avid brand to connect customers and prospects to our products and solutions.
DE Brand It is in our interest that these fires should be extinguished as soon as possible. Erstens haben sie begriffen, dass eine Marke eine Stimme und ein Produkt ein Souvenir ist.
Ihre Marke beginnt zu dispergieren.